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I don't know much about Gloria Steinem (feminist, journalist), but most of what I know I disagree with. There is one quote of hers, though, that I like a lot. Steinem said, "I do not like to write - I like to have written."
What makes it a chore? I think part of the reason is that I know what I write will be read (even if it's only by one other person), so I feel pressure to write something good. I used to write stories completely for myself. I didn't think about showing them to brothers or sisters or friends or parents. There was just something that I wanted to read, so I wrote it (or at least started it). It was like watching a movie where everything that you want to happen happens.
So my discovery is that even though it sounds selfish, when I write for myself (what I would want to read), I write for others, because that's what other people will enjoy, too. And even though it sounds good, if I write for others (what I think they want to read), I'm writing for myself, cause all I'm trying to do is please people, and that ends up being quite stifling.